OTHMAN DIGITAL · with Said Othman
Learn digital marketing at your own pace — even if you’re starting from zero
Clear, honest training in content creation, AI tools and attraction marketing. Designed for beginners, including people over 50 who have never thought of themselves as “techy”.
- No hype and no income promises
- Plain-English, step-by-step lessons
- Built around a busy life
Your first week
Three small steps, about an hour in total:
- Read attraction marketing explained.
- Write down ten questions your ideal audience asks.
- Answer one of them in a short post or phone video.
Who this is for
You don’t need to be a “digital native”
If any of these sound familiar, you’re in the right place.
You’re starting from scratch
You use a phone and email, but social media marketing, video editing and AI tools feel like a different language. That’s fine — we start with the basics and build up.
You’ve tried before and felt overwhelmed
Too many courses, too much jargon, too many people shouting about overnight success. Here you get one clear path and one step at a time.
You want skills, not shortcuts
You’d rather understand what you’re doing and why. Every lesson is practical, so you leave with something you can actually use.
What you’ll learn
Three skills that build on each other
01
Attraction marketing
How to share genuinely useful content so the right people find you and get in touch — without cold messages or pressure.
02
Content and AI tools
Writing posts, making short videos and using AI assistants and editors such as CapCut and ElevenLabs — responsibly, and in your own voice.
03
Community and mentorship
Learning alongside others, with accountability and honest feedback, so you keep going when motivation dips.
Meet your mentor
Hi, I’m Said
I didn’t begin my working life in technology. I started in office administration, became one of the early computer operators, and went on to spend many years in IT. I know what it feels like to learn something new from the ground up — and how much easier it is with someone patient beside you.
- Started out in office administration
- Early computer operator, then a long career in IT
- BSc Computer Networks, BSc in Computer Networks at the Middlesex University https://www.mdx.ac.uk/ (2004)
- Now mentoring beginners in digital marketing, content and AI tools
Add one or two sentences here about when you started mentoring and what you enjoy most about it. Only real, checkable facts — no follower counts or income figures.
My promise
Honest from the first click
What you can expect
- Clear explanations without jargon
- Practical tasks you can finish in under an hour
- Honest answers, including “it depends” when it does
- Respect for your time, your privacy and your budget
What I will never do
- Promise income or “guaranteed results”
- Pressure you with fake deadlines or countdown timers
- Use made-up testimonials or inflated numbers
- Ask you to spam friends, family or strangers
Start here
Three articles to read first
Attraction marketing explained
What it is, how it works, what it isn’t — and a simple example.
Learning digital skills after 50
The first five skills to learn, in the right order, and how to stay safe online.
A realistic 5-hours-a-week plan
A weekly schedule you can fit around work, family and life.
Ready to take the first step?
Tell me where you’re starting from and what you’d like to learn. I’ll reply personally and point you to the right next step — even if that’s a free article rather than a paid service.